It’s a fresh retail revolution packed with talent, innovation and attitude that puts creativity and energy where it belongs – in the neighborhood, on the plaza, and accessible to everyone. A unique mix of food, fashion, lifestyle and entertainment.

A fusion of lively urban street markets and entertainment backdrops, where Reston will come to meet.

Hip eateries, boutiques, micro-bars, and up-and-coming performers will define an inspiring and enjoyable place to drop-in and hang out into the night.

Live entertainment will be featured in an adjoining outdoor entertainment venue -a versatile space to experience musicians under the stars, festivals, and celebrations.

Something different, Something unique…
Always evolving, every weekend the thrill of discovering something new awaits.


Be a part of this revolutionary market place. We are hand-selecting vendors from the region’s best emerging designers, artisans, musicians and foodies, as well as exclusive national retailers.

URBAN POP is open for expressions of interest.

Fax: 703.760.1520